A good name attracts and has significance behind it; it gives the impression of what to expect from the person or organization holding the name. However a powerful brand goes beyond the name itself into a lifestyle, it shapes how people think, feel and behave, moving from mere words into actions. As Christians we also have a name that shapes all that we do and that is the name of Jesus. Our call into this world is not to bring a lot of things to non-believers but to offer Jesus. The only thing that can transform lives that we have in our hands is the name of Jesus. We push a brand name that dictates a lifestyle Jesus.
In the early church, radical change and growth came from apostles who believed in the name of Jesus. They did not have much to offer in terms of resource but what they believed in was more important than resources; to them having Jesus was all they needed to radically transform the church to what it is today. They never ignored opportunities to reach out and change the lives of people despite their lack of resource; because they understood the power in the name of Jesus, they healed the sick and turned people into salvation. They understood what most of us struggle with today that, resources offer a means to solving a problem but Jesus gives the solution itself. Money can buy me medicine but Jesus gives me healing, leisure activities give me happiness but Jesus gives me joy- I can be cheerful regardless what I am going through.
Scripture defines the name of Jesus and in a sense gives pointers as to what it means to live out the brand that is Jesus:
Isaiah 9:6 For unto us a child is born, unto us a son is given; and the government will be upon His shoulder. And His name will be called Wonderful, Counselor, Mighty God, Everlasting Father, Prince of peace.
Living out the name;
Creation in itself is a testimony as to how great our God is. When Jesus came to the earth in human form, He was showing us that we could do the same wonders in this world. His ministry was full of signs and wonders and He demonstrated that dependence on the Lord is all we need to fulfill our purpose. Through prayer He offered us a way to tap into divine power and bring things on earth under our authority; in His word He shows us how to tackle life and win at all times. The story of Jesus is a story of greatness that draws people to the Father.
The apostles also lived in greatness by unlocking their God-given potential and radically spreading the early church. Peter moved from being a fisherman to becoming the leader of the church that spread Christianity to the gentiles. Paul was a persecutor of Christians but when he got to understand, he turned around and gave his all for the cause of spreading Christianity. He went to write most of the New Testament books in the bible and was also very learned in doctrine. Excellence leads to people doing wonderful things, it makes us realize that the only thing we owe life is to become the best we can be.
When we live out this name as being wonderful, we are simply charging forward in excellence and giving the world all that which we have been given by God. When we go into prayer to be guided in our ways then give our best, great things happen in our lives as a testimony of God’s power. Going far beyond the call of duty, doing more than others expect…this is what excellence is about. And it comes from striving, maintaining the highest standards, looking out for the smallest detail, and going the extra mile. Excellence means doing your very best in everything and in every way. Our excellence glorifies God.
Jesus’ ministry was all about talking to people about God and His principles for our lives. To become a good counselor, he needed to be knowledgeable and empathetic in order to understand and give sound advice. Being human in form He understood what our problems meant and He lived out His advice and not just speaking them. The reason why He was never on the right side with the scribes and Pharisees was that they spoke about the word but did not live it out. They condemned people for not following the laws which they knew so well yet they also did not follow them. On the other hand Jesus lived what He spoke and many were drawn to His teaching, not only by His knowledge, but also His actions.
Apostles of the early church faced similar scenarios with Jesus as the Jews and the teachers of the law insisted on the law and not grace. To them salvation was only for the Jews as a promise to their fore fathers by God and thus locked out Gentiles from receiving God’s counsel and love. The apostles were constantly engaged in temples and cities talking and advising Jews on the need to spread the gospel of grace and make it available to all. Their counsel came from a point of they also being Jew and they could understand deeper but it went further to the point of actions. They did not just speak about grace but they actually lived it out.
Being a counselor requires knowledge on the issue and empathy to understand what the other person is going through but it only sinks in when we live out our advice. People learn by our actions and when they see that what we say bears fruit, they will tag along. Radical transformation in people’s lives will come from advice that has basis and not mere words; we cannot sell what we do not have and that is why Jesus always emphasized that we focus on our own actions before pushing our thoughts on others this is true counseling.
Wisdom lies not in the amount of knowledge acquired but in the degree of its application.
This is not a full narration of the brand that is Jesus Christ but it is a start. Mediocrity should not be associated with this brand and emotional intelligence is crucial. We need to empathize with others and do our best to meet different needs, that is how we build on the brand. I charge you to go and begin building on the brand, have a great week!
- Why Christians Can’t Keep Their Religion to Themselves (kellylevatino.com)
Ecclesiastes 1:16-18 I communed with my heart saying, “Look I have attained greatness and have gained more wisdom than all who were before me in Jerusalem. My heart has understood great wisdom and knowledge.” And I set my heart to know wisdom and to know madness and folly. I perceive that this also is grasping for the wind. For in much wisdom is much grief, and he who increases knowledge increases sorrow.
It would not be fair to leave you with this information and let you try to change by your own wisdom and strength-it is like chasing the wind. Only in Jesus Christ does all this make sense and by the guidance of the Holy Spirit will we know the way to go. Say this prayer and receive a new life..
Heavenly Father, I come to You in the Name of Jesus. Your Word says, “Whosoever shall call on the name of the Lord shall be saved” (Acts 2:21). I am calling on You. I pray and ask Jesus to come into my heart and be Lord over my life, according to Romans 10:9-10—”If thou shalt confess with thy mouth the Lord Jesus, and shalt believe in thine heart that God hath raised him from the dead, thou shalt be saved. For with the heart man believeth unto righteousness; and with the mouth confession is made unto salvation.” I do that now. I confess that Jesus is Lord, and I believe in my heart that God raised Him from the dead.
I am now reborn! I am a Christian—a child of Almighty God! I am saved! You also said in Your Word, “If ye then, being evil, know how to give good gifts unto your children: how much more shall your heavenly Father give the Holy Spirit to them that ask him?” (Luke 11:13). I am also asking You to fill me with the Holy Spirit. Holy Spirit, rise up within me as I praise God. I fully expect to speak with other tongues as You give me utterance (Acts 2:4).
The prayer was obtained from the Kenneth Copeland Ministries.